Best Since Yesterday

So, the ratings for game 5 of the Pens v Red Wings series last night were the best for a Stanley Cup Finals game 5 since 2002.

And I say, “Whoop-dee-doo!”

The best ratings since a series no one watched and no one cared about that was one of the reasons the NHL brass decided they had to get control of the game and make it better and more palatable for a wider audience. The best since they were really bad before. The best since they were so bad the league couldn’t find anyone to pay serious television rights for the next contract.

It isn’t just the NHL. So much lately I’ve been hearing something is “the best since” and the following date is in this century. Which means it isn’t such a big deal, doesn’t it? If it’s the best ever, yes, big deal. If it’s the best in 20 or 30 years, yes, big deal.

Best since yesterday? Nothing special.

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